The Marketer's Dilemma: Underutilized Content & Overlooked Distribution Channels

In this ebook you will learn:

  • Why 65% of content goes unused in most B2B organizations, and how that equates to wasted time and money
  • Overlooked digital marketing channels that can help with content distribution
  • Metrics to focus on, based on your Marketing team's goals
  • Which channels are most effective, including employee email