The Science of Email Signatures: 

Eye-tracking analysis and best practices around email signature marketing.

In this ebook you will learn:

  • The impact of employee email as a new owned marketing channel and how you can take advantage of it
  • Findings from eye-tracking tests that show which elements of everyday email your contacts pay attention to most
  • How to structure an email signature based on color, graphics, and dimensions
    Best practices around email signature campaign designs with real-life examples